KATELYN
SMITH

Born in the charming city of Greenville, South Carolina, I have always had a love and interest in all things creative, fashion, and branding. My career started in New York City as a design intern. Catapulting me into roles facilitating looks to clients like Saks Fifth Avenue, and Bergdorf Goodman on their evaluation of collections.
After making the decision to leave New York, I designed collections for clients like JCPenney, Kohl's and Dicks Sporting Goods, as well as brands Perry Ellis, and Bass Pro Shops.
Now a mom to a little boy, when the time came to return to my corporate design role after maternity leave, the pull to stay at home was strong. And thus, to keep creativity flowing I now freelance and offer merchandising and design consulting while dedicating the rest of my time to raising my beautiful son.